With Yahoo and Facebook upgrading their search features, Google might not be the top search engine anymore. There is going to be a battle between all of them to decide who is going to be the top search engine. Mobile searches are surpassing desktop searches as there is a constant increase in Smartphone users worldwide. This has resulted in construction of whole sites that are mobile friendly. Teckle Digital Agency offers comprehensive SEO solutions and services. More information on the importance of user experience is available at http://userexp.io/cbp.gov.html.
Digital Assistants like Cortana and Siri have proved to be a success and they may stay for a long time. The digital assistance experiment started out with the anticipation that it might become a failure but then it was proved to be a success.
Top SEO trends of 2016
1. Keyword Searches
The keywords are the most basic and easy to handle SEO trends and there has not been much change with the keyword research. The right keywords will fetch the most relevant results and this has been the case for a long time. However, the process of the keyword search is not as simple as it sounds.
Moz’z keyword planner
This keyword planner is a tool for keywords and has many features. Opportunity and potential are two new features which help in fitting the needs and prioritizing. The volume range in Moz is 95% accurate.
Answer the public
This is another keyword search tool where it takes the keywords and forms various questions around the keywords which could be useful in finding the required results.
2. Mobile Traffic
The Mobilegeddon update of Google’s algorithm has proved that mobile traffic is getting higher importance. This has resulted in reconstruction of most of the websites into mobile friendly sites. The mobile friendly sites would not have contents that are wider than the screen.
3. HTTP to HTTPS
The usual websites have HTTP but Google has introduced HTTPS where S stands for security. The websites have been migrating to HTTPS and this has seemed to improve the ranking of the website.
4. Content Marketing
These days SEO needs to have sustainable strategies and quality content. There cannot be proper SEO implementation without quality content and quality content cannot be sustained without proper implementation. The quality of the content improves Ranking and will give a good reason for readers to link the site.
5. Social content
The indexation of social media like Twitter and Facebook has increased over the time and sometimes the results on the social media rank higher than the website itself. Hence, it is important to make the social media posts rank high in the SERPs. The focus must be on the good content in the post. The content must be natural and it must not give any idea that it is a promotional post.
6. Personalizing SEO
Personalizing SEO can be done with the help of question and answer sites. In these sites, the questions relating to the site would be found and would be answered in a way so that the traffic of the site might increase. For this, help from loyal customers and colleagues could prove to be useful. Again, the important thing to note is that the answers must be natural and should not give the idea of promotion of the site.
7. Visual Content
Unique images that are built around the content will help in the long term. But, the quality of the content must be good or else no matter how good the pictures are it will be of no use.